With Christmas bells approaching, Black Friday and Cyber Monday are set to take the stage. From November 20 to December 1, 2025, the homewear and pajama brand EKOUAER and the children’s clothing brand Arshiner are launching a synchronized promotional campaign. Under the themes “Gifts That Hug Back” and “Twirl Into Holiday Season,” they will introduce a range of warm and comfortable holiday pieces with limited-time discounts of up to 50% off, helping shoppers easily prepare gifts and stay cozy through the winter.
Theme Interpretation: Gifting as Self-Care
In today’s fast-paced world, gift-giving is not only a way to show care but also a gentle reward for oneself. EKOUAER’s core concept, “Gifts That Hug Back,” emphasizes how gifts can convey warmth like a heartfelt embrace. Arshiner, with its theme “Twirl Into Holiday Season,” aims to let children revel in the joy of the festivities through playful designs, while allowing parents to rediscover the warmth of family bonds during the gift-selection process.
Key Promotion Periods:
- Campaign Duration: November 20 to December 1, 2025
- Black Friday Specials: Starting at 11:28 AM on November 28
- Cyber Monday Promotions: All day on December 1
Featured Pieces: From Home Comfort to Playful Styles
EKOUAER specializes in comfortable loungewear, often crafted from 95% polyester and 5% spandex for skin-friendly elasticity and easy care:
Satin Pajama Set: Made from silky satin with a simple yet elegant design, ideal for lounging and sleep. A thoughtful holiday gift for wives, mothers, or girlfriends.
Knit Ribbed Two-Piece Set: Features a V-neck design, elastic waist, and pockets, with ribbed textures adding a touch of style. Perfect for both home wear and outings.
Teddy Bear Licensed Collection: Officially licensed prints with adorable designs. Button-front styling for easy wear, making it a great choice for party gifts or holiday surprises.
Arshiner focuses on pajamas and sweaters for children aged 4–13, balancing safety and design:
Girls’ Teddy Stripe Pajamas: Pink stripes with contrasting trim, a notched neckline, and button details for easy wear. Soft, breathable fabric perfect for Christmas Eve or family gatherings.
Girls’ Ruffle Hem Cardigan: Lightweight knit fabric with amber-toned buttons adding festive flair. Pairs well with shirts or dresses for a practical yet standout look.
Boys’ Cable-Knit Turtleneck Sweater: High neck for wind protection, blended material for comfort without bulk, and a solid color for versatile styling. Ideal for school events or outdoor activities.
Unprecedented Discounts: Early Shopping Recommended
During the campaign, all items from both brands will be discounted by 30% to 50%. Given the high demand for holiday-season pieces, shoppers are encouraged to add their favorites to their carts early to avoid sizes selling out and secure their ideal gifts with ease.
Black Friday and Cyber Monday are not just shopping events but opportunities to express emotions. EKOUAER and Arshiner aim to bring warmth and comfort through their thoughtful designs and cozy products, making every gift a cherished winter memory—whether for loved ones or oneself.
From November 20, 2025, stay tuned to the official stores of EKOUAER and Arshiner. Add your favorites to your cart in advance and make this holiday season even warmer with heartfelt choices.
For more information, please visit the EKOUAER and the Arshiner.
EKOUAER
Dana Li
New York, US
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Finance Droid journalist was involved in the writing and production of this article.